Ieri mi è arrivato un comunicato particolare da parte di Revlon. Sono molto sensibile quando si parla di tumori e di ricerca, quindi non potevo non condividere questa campagna e il messaggio che vuole trasmettere.
Revlon, dal 1990 ha contribuito alla raccolta fondi a sostegno di programmi di ricerca medica, formazione, assistenza medico clinica, educazione e sensibilizzazione contro i tumori femminili.
L’impegno di Revlon si rinnova attraverso una campagna in collaborazione con Entertainment Industry Foundation (EIF), che si compone di video, ai quali hanno partecipato Halle Berry ed Emma Stone, testimonial Revlon, e una campagna stampa che ha visto protagoniste Emma Stone e sua Mamma Krista, coinvolta in prima persona poichè anche lei ha superato il tumore.
La comunicazione è incentrata sul messaggio: «Le Tue Labbra possono salvare vite umane».
Diretta da Darren Aronofsky la campagna sociale “The power of lips” che è online in America dal 17 Settembre, vede per la prima volta insieme le due Ambasciatrici Revlon Halle Berry and Emma Stone. Girata in un semplice studio, lo spot inizia con un primo piano delle labbra di Halle e di Emma per poi continuare con la camera fissa su entrambe mentre incoraggiano le donne a parlare alle persone care di questa malattia, sottolineando l’importanza della prevenzione che può salvare tante vite umane.
Ed ecco il video realizzato:
E il dietro le quinte:
Halle Berry, parlando della realizzazione dello spot e della campagna ha detto: “Siamo qui insieme per diffondere un messaggio . Abbiamo fatto una sorta di gioco di come possiamo utilizzare le nostre labbra, per indossare un rossetto, per ridere, flirtare e al contempo sensibilizzare con la parole altre donne sul tema della prevenzione. Mi auguro che il nostro messaggio sia ben accolto, perché la diagnosi precoce è davvero uno dei modi migliori per combattere il cancro. ”
Emma Stone ha affermato: ”In pratica stiamo dicendo che le labbra possono salvare la vita delle persone che amiamo perché siamo in grado di parlare con loro invitandole a fare prevenzione. Per me la cosa più bella dell’ essere parte della famiglia Revlon è proprio questo aspetto: la consapevolezza di quanto questa azienda faccia per la lotta ai tumori femminili e gli investimenti fatti nel corso degli anni per la ricerca.»
Per ulteriori informazioni sulla campagna in corso e l’impegno di Revlon per scopi filantropici, potete visitare il sito lanciato di recente, www.RevlonCares.com, anche se sfortunatamente non sono presenti eventi in Italia per partecipare in prima persona.
E voi cosa ne pensate di questa campagna?
•♥· Bisous Bisous ·♥•
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