Tutte conosciamo i burri corpo The body shop, disponibile in 13 profumazioni per accontentare anche le più esigenti.
Per sposare ancora meglio la filosofia The body shop, ma sempre nel rispetto dell’ambiente, il packaging di questi famosissimi prodotti si rinnova, più bello da vedere e da toccare, 100% riciclabile.
Ma leggiamo insieme il comunicato:
Vi presentiamo…
I L N U O V O L O O K D E I N O S T R I
B U R R I C O R P O
I nostri burri corpo si fanno più audaci!
D isponibili in 13 diverse profumazioni, i burri corpo sono tra i nostri prodotti più famosi (con un vasetto ogni due secondi), ed ora hanno un look tutto nuovo.
C O S ’ H A D I D I V E R S O I L N U OVO D E S I G N ?
• Bellissime fotografie che ritraggono un singolo ingrediente
naturale
• Le fotografie dell’ ingrediente sono state scattate attraverso una
lente di ingrandimento per metterne in evidenza la bellezza
• Il logo che abbraccia l’ingrediente lo ‘protegge’, rimandando al
nostro valore ‘Proteggi il tuo Pianeta’
• L’aspetto opaco del packaging rende il vasetto più piacevole al
tatto
• In poche parole: più semplice e più pulito
• 100% riciclabile
Il nostro Commercio Equo
I N O S T R I I N G R E D I E N T I
N AT U R A L I
Viaggiamo fino ai quattro angoli del mondo per assicurarci i migliori ingredienti naturali per i nostri prodotti.
Ma il modo in cui lo facciamo e’ diverso da quello praticato da altre aziende cosmetiche. Pioniere nel commercio equo, the body shop migliora e arricchisce la vita di persone svantaggiate in tutto il mondo.
Paul mc greevy, direttore internazionale del dipartimento valori e R&D (Ricerca e sviluppo), ci illustra la provenienza di alcuni dei nostri ingredienti e ci parla delle relazioni che rendono possibile tutto questo.
O L I O D I O L I V A B I O L O G I C O
Utilizziamo olio di oliva pregiato, ottenuto da olive prodotte da alberi di 400 anni, aiutando a stimolare l’industria tradizionale nel cuore dell’Italia. Il nostro commercio supporta infatti agricoltori desiderosi di proteggere l’ambiente adottando metodi di coltivazione biologici.
C A N A PA I N G L E S E
Il nostro olio di semi di canapa super idratante proviene da piante di canapa coltivate in Inghilterra. E’ prodotto da una cooperativa di piccoli coltivatori. Il commercio ha generato impieghi ed ha dato nuovi stimoli alla comunità locale. La coltivazione di una coltura alternativa, quale la canapa, ha permesso inoltre di diversificare il panorama.
A C C E S S O R I I N L E G N O
I nostri massaggiatori in legno e le nostre borse in cotone sono fabbricate in India da esperti artigiani. Il nostro commercio permette a noi di acquistare bellissimi accessori fatti a mano, mentre gli artigiani possono contare su un introito affidabile, possono accedere all’assistenza sanitaria e più di 700 bambini possono ricevere un’educazione scolastica.
O L I O D I C O C C O B I O L O G I C O
Il nostro olio di cocco vergine biologico è prodotto dalla Women In Business Development Initiative nelle isole Samoa, dove le noci di cocco crescono naturalmente. Idratante, ricco e ricostituente, il nostro olio di cocco è il migliore in commercio. La nostra relazione commerciale ha dato un’alternativa all’emigrazione agli abitanti locali, offrendo alle famiglie un’opportunità per raggiungere l’indipendenza economica.
O L I O D I S E M I D I S E S A M O B I O L O G I C O
Il nostro pregiato olio di semi di sesamo, proveniente dal Nicaragua, è naturale al 100%. Questa è una buona notizia per te e per i 275 coltivatori (e le loro famiglie) che dipendono dal commercio con noi per garantire la stabilità del mercato.
M I E L E B I O L O G I C O
Il nostro miele, ricco e puro, proviene dall’Etiopia, dove è prodotto impiegando tecniche tradizionali. Questa è un’ottima notizia per chi ama il miele e per le api africane, che hanno così la possibilità di vivere sane e più a lungo. Il 10% del prezzo che paghiamo viene devoluto alla Bale Forestry Enterprise, che sostiene un’agricoltura rispettosa dell’ambiente.
ACQUISTIAMO SOLO GLI INGREDIENTI E GLI ACCESSORI MIGLIORI DAI QUATTRO ANGOLI DEL MONDO.
Entro il 15 maggio i Burri corpo saranno tutti disponibili nei nuovi vasetti, sia nei punti vendita che online sul sito The Body Shop.
Non vi fanno gola solo a guardarli?
♥· Bisous Bisous ·♥•
Come dicevo a Mary, mi piace la confezione!
Sììì, le foto sono meravigliose, ti fanno venire voglia di mangiare, odorare e toccare 😀
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