The Body Shop lancia la nuova collezione make up in edizione limitata cruelty-free. Questa collezione non è stata semplicemente “non testata sugli animali” ma non contiene neanche derivati animali.
La collezione è caratterizzata da colori esuberanti e luminosi ed è composta da:
Mini Hi-Shine
Disponibile nelle tonalità Go Pink, Go Wild, Go Play e Go Naked, il nostro gloss ultra brillante può essere applicato direttamente sulle labbra per un look luminoso super sexy. Dalla piacevole profumazione fruttata..
Prezzo 6 ml €7,00
Primer illuminante
Perle luminose che diffondono la luce donando al viso vitalità. Utilizzale prima del fondotinta o da sole. In un solo gesto la tua pelle sarà idratata e l’incarnato radioso.
Prezzo 30 ml €18,00
Mini Kit Pennelli
Un set di quattro pennelli per zigomi, occhi e labbra in una pochette dotata di specchio. Realizzati con setole 100% cruelty-free, questi pennelli sono perfetti per i ritocchi e in viaggio. Il kit presenta un pennello fard, un pennello lingua di gatto, un pennello diagonale ed un
pennello rossetto/correttore .
Prezzo € 18,00
Eyeliner
Il nostro viola più luminoso e scenografico! Resistente
e facile da stendere, ha un pratico applicatore in feltro
per una stesura precisa e pulita.
Prezzo 3 ml €10,00
Sfere luminose
Questa maxi polvere con piumino lascia un velo rosato e luminoso su viso, guance e décolleté. Dotato di un morbido piumino.
Prezzo 25 g €18,00
Cubi scintillanti
Scegli uno, due o più colori da sfumare per creare il tuo look. I cubi scintillanti della collezione si presentano in iridescenti tonalità di viola e rosa: Think Pink, Live Lilac, Go Violet e Tint It Pink. Resistente alle pieghe ed indicato per chi indossa lenti a contatto.
Prezzo 16 g €18,00
Cupola labbra & guance
Un prodotto solido in un formato innovativo e facile da usare. Può essere applicato direttamente sulle guance o sulle labbra. Disponibile nelle tonalità Pinch Me Pink e Crazy For Coral.
Prezzo 8 ml €12,00
Tutti i prodotti sono:
Senza Gusci di Insetti Il nostro Make-Up Cruelty-Free non
impiega estratti di gusci di cocciniglia per conferire colore al prodotto. Il nostro amore per gli animali comprende infatti anche insetti, molluschi e altri esseri viventi.
Senza Gusci di Molluschi L’effetto iridescente di alcuni articoli di
make-up è ottenuto con mica minerale ed i nostri agenti leganti derivano da materiali vegetali naturali anzichè da gusci di molluschi.
Senza Setole Animali I nostri pennelli sono realizzati con setole
sintetiche anzichè con pelo di capra. In questo modo hai la coscienza pulita e le nostre capre non vengono rasate. In fin dei conti è proprio così che dovrebbe essere.
Per testimoniare ancora di più il proprio impegno, The Body Shop collabora con Cruelty-Free International per raccogliere firme contro la sperimentazione sugli animali.
The Body Shop è da sempre stato contro i test sugli animali ed ha sempre aderito ai rigidi codici di condotta stabiliti dallo humane cosmetics stansard. Oggi continuiamo ad agire secondo i nostri valori e siamo orgogliosi di dare ai nostri clienti la possibilità di supportare Cruelty free international nella loro campagna per fermare in tutti i paesi del mondo i test sugli animali per i cosmetici. Michelle Thew, amministratore delegato di Cruelty free international, ci racconta il lancio della loro iniziativa e la speranza riposta in essa.
CHI E’ CRUELTY FREE INTERNATIONAL?
Cruelty Free International è un’organizzazione non-profit globale che agisce con lo scopo di fermare tutti i test sugli animali per scopi cosmetici. E’ stata fondata dalla Lega Antivivisezione Britannica (BUAV), una delle organizzazioni per la protezione degli animali più longeva e più rispettata al mondo.
I TEST SUGLI ANIMALI SONO ANCORA OGGI UN GRANDE PROBLEMA?
I test sugli animali per i cosmetici vengono in larga parte ancora effettuati: l’80% dei paesi nel mondo oggi ne consente ancora l’esecuzione.
I TEST SUGLI ANIMALI NON SONO STATI PROIBITI?
L’11 Marzo del 2009, sono stati proibiti tutti i test sugli animali nella Comunità Europea, grazie anche ai due decenni di campagne alle quali ha partecipato strenuamente anche The Body Shop con la sua campagna Contro i Test Sugli Animali. La EU si è impegnata inoltre a
fermare entro il 2013 qualunque test sugli animali di nuovi prodotti.
Tuttavia i funzionari stanno considerando la possibilità di prorogare tale scadenza.
IN CHE MODO THE BODY SHOP STA SUPPORTANDO IL LANCIO DI CRUELTY FREE INTERNATIONAL?
Dall’11 Giugno 2012, i clienti di The Body Shop in tutto il mondo avranno l’opportunità di firmare una petizione per sostenere la campagna di Cruelty Free International per la messa al bando di tutti i test sugli animali per scopi cosmetici.
COSA FARETE CON LE FIRME RACCOLTE?
Cruelty Free International utilizzerà le firme per dimostrare ai governi e a coloro che hanno potere decisionale la forza dell’opinione dei singoli individui. Queste firme ci permetteranno anche di rispondere a problematiche specifiche dei singoli paesi. Lo scopo è quello di persuadere i governi dei maggiori paesi del mondo a bandire definitivamentei test sugli animali per i cosmetici.
I prodotti saranno disponibili online e nei negozi a partire dall’11 giugno.
Proverete qualcosa di questa collezione?
•♥· Bisous Bisous ·♥•
*Informazioni e immagini acquisite dal comunicato stampa. In caso di utilizzo di materiale non autorizzato contattatemi e provvederò a rimuoverlo*
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Mi incuriosisce molto il primer ma in generale concordo sul fatto che sono molto belle le confezioni *___*
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