Da quando questo blog è tornato in attività, ho cercato ogni anno di far conoscere e promuovere il calendario degli appuntamenti della campagna Nastro Rosa durante il mese della prevenzione del tumore al seno. Questo è il terzo anno per me ma il ventesimo per Estée Lauder Companies, come ogni anno quindi andiamo a vedere quali saranno gli appuntamenti e le novità per il 2012.
Cominciamo dalla Testimonial Italiana della XIX edizione(in Italia, XX nel mondo), Cristina Chiabotto, ex Miss Italia e conduttrice televisiva, che oltre a prestare il volto per la campagna, sarà presente il prossimo weekend in via Montenapoleone a Milano.
Come accennavo Estée Lauder Companies, società leader nella profumeria di prestigio, tornerà in prima linea nella lotta a questa grave patologia neoplastica, a fianco della LILT (Lega Italiana per la Lotta contro i Tumori).
L’edizione 2012 della Campagna Nastro Rosa quest’anno, un particolare significato poiché servirà anche a celebrare la vita e l’eredità della Fondatrice del Breast Cancer Awareness Program (BCAP), Evelyn H. Lauder, scomparsa lo scorso novembre. La Campagna 2012 sarà infatti dedicata anche all’immenso coraggio di questa donna e al suo incrollabile impegno profuso per debellare il tumore al seno.
Nel 1992, quando migliaia di donne venivano colpite da questa malattia, della quale non si parlava ancora apertamente, la signora Lauder lanciò, per la prima volta, il programma di sensibilizzazione del Gruppo Estée Lauder Companies, per aumentare la consapevolezza su questa patologia, informare ed educare le donne e raccogliere fondi a favore di questa causa.
Per ogni donna la prevenzione deve essere sinonimo di promozione del proprio benessere, della propria salute, ma anche della propria bellezza. Tante le iniziative che saranno realizzate, in tutta Italia, durante il mese di ottobre.
Visite senologiche
Durante il mese di ottobre i 395 punti Prevenzione (Ambulatori) LILT, la maggior parte dei quali all’interno delle 106 Sezioni Provinciali della Lega Italiana per la Lotta contro i Tumori, saranno a disposizione per visite senologiche e controlli clinici strumentali.
Il calendario di visite ed eventi
Per conoscere giorni e orari di apertura dell’ambulatorio LILT più vicino, in cui effettuare anche esami di diagnosi precoce e controlli, si può chiamare, per informazioni, il numero verde SOS LILT 800-998877 o consultare i siti www.nastrorosa.it o www.lilt.it dove saranno pubblicati anche gli eventi organizzati nelle varie città italiane nel mese di ottobre.
In rosa la via dello shopping di Milano
Popolo di Milano e dintorni, se vi capita fate un giro a Via Monte Napoleone il prossimo weekend. La via simbolo dello shopping di lusso, si vestirà di rosa – nel week-end del 5 ottobre – con oltre 50 boutique e negozi monomarca delle più grandi firme di stilisti, designer, abiti, accessori e gioielleria. Due giorni di shopping solidale, “illuminati di rosa”, organizzati da LILT con Estée Lauder Companies e dall’Associazione della Via Monte Napoleone, dove le più importanti griffe devolveranno il 10% degli incassi del week-end a favore della Lega Italiana per la Lotta contro i Tumori. Al progetto partecipa anche Philips, azienda diversificata che opera nel campo del benessere e della salute per migliorare la qualità della vita delle persone con continue innovazioni nel settore Healthcare, Lighting e Consumer Lifestyle. Philips sosterrà l’Unità Mobile della LILT che sarà messa a disposizione nelle piazze e nei luoghi simbolici di Milano e della Lombardia per offrire visite gratuite alle donne nel mese della prevenzione.
Palloncini, luci, nastri e tappeti rosa addobberanno la via dello shopping dove volti noti della moda, dello spettacolo e del giornalismo – tra cui Cristina Chiabotto, testimonial della Campagna Nastro Rosa in Italia – si daranno appuntamento per sostenere insieme l’importante messaggio di prevenzione. Fare acquisti, insomma, non sarà mai stato tanto utile e “salutare”.
Monumenti illuminati di rosa in memoria di Evelyn Lauder
Anche quest’anno, nel mese di ottobre, l’Italia, e il resto del mondo si tingeranno nuovamente di rosa, colore simbolo della lotta contro il tumore al seno.
Idealmente la nostra Penisola dal Nord al Sud, con tanti edifici, statue, fontane, piazze che resteranno illuminati per una o più notti a testimoniare che, grazie a un’efficace e corretta prevenzione, questa malattia tumorale si può, e si deve, vincere!
Location famosissime e prestigiose nel mondo si accenderanno di luce rosa: l’Empire State Building (New York, USA), le Cascate del Niagara (Ontario, Canada), Opera House (Sidney, Australia), la Torre 101 (Taipei, Taiwan), il Ponte di Nan Pu (Shangai, Cina), la Torre di Tokyo (Tokyo, Giappone), l’Arena di Amsterdam (Amsterdam, Olanda), in Italia l’Arena di Verona, Via Montenapoleone (Milano).
Tanti prodotti di bellezza a sostegno della lilt
Anche quest’anno Estée Lauder Companies sosterrà l’attività degli ambulatori della LILT, donando 5 euro per ogni prodotto venduto a ottobre di alcuni prodotti di bellezza: siero antiage preventivo e riparativo Advanced Night Repair di ESTÉE LAUDER, Moisture Surge Intense di CLINIQUE, prodotto che apporta la massima idratazione e sollievo immediati alla pelle disidratata, profumo FREEDOM di Aramis and Designer Fragrances, nuova fragranza classica, sportiva e raffinata per l’uomo aperto alla vita, La Mer con the Hand Treatment, trattamento idratante ed emolliente per le mani, e GoodSkin Labs Exten – 10 Instant Youth Boosting, crema idratante antirughe.
Inoltre, nelle profumerie concessionarie, verrà offerto un trucco personalizzato, tutti i dettagli e le date qui.
AVEDA donerà, inoltre, il corrispettivo in euro di 2 dollari alla LILT per ogni vendita di Hand Relief, ricca e idratante crema per le mani a base di emollienti vegetali. Anche DARPHIN, marchio del Gruppo, distribuito in farmacie selezionate, donerà il 10% su ogni confezione venduta in ottobre di Hydraskin Serum, siero dalla texture leggera che idrata a fondo la pelle. I fondi raccolti serviranno a potenziare l’attività degli ambulatori della LILT e i controlli diagnostici.
E voi prenderete parte in qualche modo alle attività di quest’anno?
•♥· Bisous Bisous ·♥•
Il tumore al seno, ma qualsiasi tumore, è una patologia difficile, ma guaribile, la prevenzione è un arma da non sottovalutare mai!
Sono d’accordissimo, spero serva scrivere e organizzare tutti questi eventi 😀
Iniziative interessanti e importanti!
Un peccato non essere a Milano 🙁 adesso volevo informarmi meglio se ci sono monumenti in rosa a Roma 😀
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